RGA's Brand Refresh

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Welcome

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I am excited to help shape the future of the industry with you.

Above all, we want this brand refresh to serve as a reminder that RGA remains your trusted partner, enabling you to operate with confidence and seize new opportunities as they arise. I am excited to help shape the future of the industry with you.

I invite you to explore Our Brand and the Q&A pages to delve deeper into the philosophy behind the brand. And please, take a moment to visit the Spotlight section to see how our teams have brought our purpose – to make financial protection accessible to all – to life, around the globe, during our 50th anniversary year.

As we move into the next 50 years and beyond, RGA will lead the industry in new and different ways, while remaining grounded and accessible to our clients. Together, we will continue to build a strong legacy founded on innovation, partnership, and trust.

Though it required exploring the many diverse aspects of our global company, this brand refresh process has made one central theme resoundingly clear: trust is the heartbeat of RGA. Trust has underpinned our relationships for decades, and our brand stands as a symbol of these enduring partnerships.

Dear Clients, I am thrilled to unveil the refreshed RGA brand – the culmination of a journey spanning nearly two years and incorporating contributions from every corner of our organization.

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The launch of the refreshed RGA brand marks the beginning of an exciting new chapter, one that not only builds on our successes of the past 50 years but, more importantly, charts an exciting course ahead. The refreshed brand is bolder, symbolizing a confidence built on integrity and hard work. It also embodies RGA’s unwavering commitment to our clients, our people, and the industry.

Introducing our refreshed brand

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President

Tony Cheng

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Trusted partner.

Proven results.

As the life and health insurance industry changes and our clients’ needs evolve, we have undertaken an effort to evolve the RGA brand along with them – to make it more resilient, inspiring, and meaningful.

Our purpose – to make financial protection accessible to all – demands that innovation thrives throughout the organization. We pave the way for growth to help you seize new opportunities as they arise. We are known as partners whose expertise, capabilities, and solutions drive industry progress, and trust remains the cornerstone of our enduring relationships. RGA continues to be grounded and accessible for our clients, and our brand symbolizes these strong relationships.

Our 50th anniversary has provided an opportunity to celebrate our legacy while charting a bold and purposeful course ahead. We have built upon our historical strengths of ground-breaking innovation, strong partnerships, and mutual trust to fuel progress in the coming decades. Together with our clients, we look forward to creating new paths to growth and delivering sustainable long-term value to the insurance industry and the many people it serves.

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Designed with clients in mind:

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Brand refresh journey

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Collaboration as a Catalyst:

RGA recognized that to thrive in the digital age, it needed to forge meaningful partnerships. Collaborating with fintech and insurtechs disruptors, innovators, and distribution platforms proved instrumental. Through joint ventures and co-creation initiatives, RGA leveraged the strengths of its partners to deliver tailored solutions that meet the evolving needs of clients.

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Digital Distribution - A New Frontier:

The shift towards digital distribution channels marked a pivotal moment in RGA's innovation journey. Embracing cutting-edge technology, they streamlined policy issuance, claims processing, and customer service. The seamless online experience not only enhanced customer satisfaction but also significantly reduced operational costs.

The Power of Data-Driven Insights:

Recognizing the goldmine of information within its grasp, RGA harnessed the power of data analytics. By leveraging advanced algorithms and machine learning models, they gained deep insights into customer behavior, risk profiles, and market trends. This wealth of information allowed for more accurate underwriting, personalized product offerings, and targeted marketing campaigns.

RGA leads with a powerful purpose:

Financial Accessibility for All:

With a commitment to inclusivity, RGA embarked on a mission to provide financial accessibility to a wider demographic. They introduced innovative microinsurance products and flexible premium options, ensuring that even those with modest means could afford essential coverage. This not only expanded their client base but also reinforced their reputation as a socially responsible industry leader.

Results:

The holistic approach to innovation has yielded remarkable results for RGA. Year-over-year growth, increased customer retention, and enhanced brand equity are testaments to the success of their transformative journey. By prioritizing collaboration, digitalization, data insights, and financial accessibility, RGA has not only future-proofed its business but has also set a new standard for excellence in the life insurance industry

To make financial protection accessible to all

Our brand refresh complements and supports this purpose. We continue to deliver on our promise to our clients and to the people they serve by:

50 years of philanthropy: Local support, global impact

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Operating responsibly and taking action to address social and environmental issues Innovating to evolve the industry and to protect the uninsured Maintaining a culture of volunteerism and charitable giving

Chief Executive Officer Anna Manning, President Tony Cheng, RGA Board Chair Stephen O'Hearn, and other RGA leaders rang the closing bell at the New York Stock Exchange (NYSE) on Monday, August 7, 2023, in honor of RGA's 50th anniversary. This special event was a celebration of RGA’s half-century of success and growth, signaling the achievements to come as we begin the next chapter in our history.

New York Stock Exchange bell ringing

We are proud to celebrate our 50th anniversary in 2023 by donating to 50 non-profit organizations that advance education, health, and longevity in communities around the world. Employees worldwide have also partnered with these charities and volunteered their time and skills. We have supported families in crisis, organized food distribution for veterans and their families, participated in environmental clean-ups, and secured medical devices for pre-term babies. View the gallery below to see our team making a difference in the communities where we live and work and learn more about how we are celebrating 50 years of RGA here.

USA: RGA’s LGBTQ+ Employee Resource Group marches in St. Louis’ Grand Pride parade, celebrating diversity and inclusion.

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Activating our purpose

[Photo Credit: NYSE]

Canada: Donating to SickKids Foundation in honor of our 50th anniversary.

USA: Partnering with St. Louis Crisis Nursery to create bundles for children of families affected by abuse, poor health or neglect.

China: Participating in World Cleanup Day in Shanghai.

United Kingdom: Soaring through the skies for a Charity Wingwalk to raise money for local not-for profit organizations.

Southeast Asia: Gathering to build bikes for Indonesian orphanages.

China: Volunteering to create ‘calm bottles’ that help underprivileged children manage anxiety in Hong Kong.

United Kingdom: Volunteering with City Harvest in London to redistribute surplus food.

USA: Partnering with Feed My starving Children’s St. Louis event to pack meals for malnourished children.

Australia: Riding for Pedal the Cause in Australia to raise critical funding for cancer research.

USA: Joining in the St. Louis Gateway Dragon Boat Festival event, benefitting families in crisis who need financial assistance.

USA: Participating in an environmental cleanup at Forest Park in St. Louis

Asia: Volunteering at the Willing Hearts Soup Kitchen.

USA: Building a playground with Angels’ Arms for foster children in St. Louis.

Italy: Participating in the Milano Marathon Charity Program to raise funds for the Association of Parents and People with Down Syndrome.

USA: Team of interns join Brightside St. Louis’ cleaning and greening efforts.

USA: Partnering with Feed My starving Children’s St. Louis event to pack meals for malnourished children in St. Louis.

India: Donating food and resource for protection during monsoon season in Mumbai.

Southeast Asia: Volunteering at Willing Heart Soup Kitchen in Singapore.

India: Partnering with Salam Foundation to educate youth on the harms of drugs in a local school.

Mexico: Participating in a run to support child cancer survivors.

USA: Assembling 500 hygiene kits for the Ronald McDonald House Charities of St. Louis.

United Kingdom: Providing lifesaving medical devices for babies in the UK.

USA: Partnering with Can Do Canines to build toys for service dogs in Minneapolis.

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Why did you refresh the RGA brand?

The RGA brand is a direct reflection of the strength, values, and culture of the company and is critical to building long-lasting relationships and delivering sustainable long-term value. As RGA continues to execute with certainty, provide best-in-class solutions and capabilities to our clients, and pursue our purpose to make financial protection accessible to all, we must ensure that our brand position matches our ambition.

Can you outline some of the visual changes that clients can expect to see?

The refreshed brand introduces a modernized logo, a refined color palette, and a more sophisticated visual identity. These changes aim to convey a sense of professionalism and innovation.

In what ways will this enhance the client experience?

Clients can anticipate a more cohesive and visually appealing experience. This includes streamlined communication materials, a user-friendly interface, and a stronger sense of trust in our partnership.

What motivated the decision to embark on a brand refresh?

The brand refresh was initiated to align our visual identity with our evolving values and client-centric approach. It represents a commitment to innovation and excellence in the life reinsurance industry.

The brand refresh signals a progressive and forward-thinking approach, positioning us as leaders in the field. It demonstrates our commitment to setting new standards of excellence in the life reinsurance industry.

How will the brand refresh impact the industry's perception of RGA?

What benefits will clients experience as a result of the brand refresh?

Clients will benefit from a more polished and professional visual identity, which reflects positively on their association with us. Additionally, they can expect more streamlined and effective communication channels.

Will the brand refresh lead to any changes in the range of services offered to clients?

The core services offered to clients will remain unchanged. The brand refresh primarily focuses on visual enhancements and a reaffirmation of our dedication to client satisfaction.

How will the brand refresh impact communication with clients and industry partners?

Communication with clients and industry partners will be more impactful and visually consistent. This will help convey our message of reliability, trustworthiness, and expertise more effectively.

Absolutely. Client feedback has been invaluable in shaping the refreshed brand. We've incorporated insights and preferences to ensure that the new visual identity resonates with our valued clients.

Has client feedback played a role in shaping the brand refresh process?

What message does the brand refresh send to clients and the broader industry?

The brand refresh signals our unwavering commitment to client success and our determination to lead the industry in innovation and excellence. It reaffirms our position as a trusted and forward-thinking partner in the life reinsurance sector.

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Our strong client trust and innovative mindset coupled with our powerful purpose were foundational building blocks behind the creation of RGA’s refreshed core brand elements. There are three key visual components:

What is the philosophy behind the design of the refreshed brand? What inspired it?

Rest assured, there will be no changes to our communication channels. You can continue to engage with our team in the same manner you always have, and we also encourage you to connect with RGA on LinkedIn for the latest news, events, and insights.

Will the communication channels for reaching our RGA contacts change?

The brand refresh has no impact on current agreements or contracts with RGA. Fostering collaborative partnerships to shape the future of the industry remains a core focus for RGA.

How does the brand refresh affect our existing work with RGA?

We welcome you to share any feedback or questions with your RGA point of contact or to send an email to GlobalMarketing@rgare.com.

How can I engage further if I have questions on the refreshed brand?

Color: Red embodies RGA's culture of strength, confidence, and bold innovation. It visually communicates our drive to help shape the future and create new paths to growth. Logo: The refreshed logo symbolizes RGA’s innovative and outside-the-box thinking, our approachability, agility, and humanity, and represents the financial protection we offer our clients and their customers. Tagline: “Trusted partner. Proven results.” articulates who we are: a highly trusted organization deeply rooted in partnerships to drive progress and performance.

Your brand refresh questions answered

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spotlight

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Connect with us:

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our brand

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Connect with us:

Explore rgare.com

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spotlight

our brand

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